Escorts Kubota Launches 3 New Digitrac Models for Modern Farming Needs

Lucknow, 22 April 2026: Escorts Kubota Limited has expanded its Digitrac lineup under the Powertrac portfolio with the launch of three new tractor models, turning it into a complete five-model series in the 45-55 HP segment.

New Digitrac Models Launched

• Digitrac PP 46i 4WD
• Digitrac PP 43i Plus
• Digitrac PP 41i

The launch introduced a 4WD option, which now enables the range to better accommodate various farming and haulage requirements that exist throughout India. The expansion also gives farmers more choices within the same power range, depending on their specific agricultural and transport requirements.

Stronger Multi-Brand Strategy

Escorts Kubota operates across three key brands:

• Kubota – Premium segment
• Farmtrac – Entry-premium segment
• Powertrac – Value segment

The Digitrac series falls under Powertrac and marks the company’s fourth major tractor launch since 2025, reflecting its aggressive growth strategy in the Indian tractor market. Previous launches such as the Farmtrac Promaxx series and Kubota MU4201 have already strengthened its portfolio.

Key Features of Digitrac Series

The complete range is designed for modern farmers and comes with:

• Bigger CC engines & larger tyres
• 12 Forward + 3 Reverse gearbox
• Side-shift gear system
• Independent PTO (iPTO)
• 2000 kg hydraulic lifting capacity

The complete range is designed for modern farmers and comes with bigger CC engines and larger tyres for better field performance. It features a 12 Forward + 3 Reverse constant mesh gearbox, side-shift gear system, independent PTO (iPTO), and a 2000 kg hydraulic lifting capacity.

These tractors are compatible with advanced implements like Super Seeder, Reaper, Reversible MB Plough, and Laser Leveller. This makes them suitable for multiple farming stages, from land preparation to post-harvest operations.

Performance Advantage

The Digitrac PP 43i Plus delivers a top speed of 39.9 km/h, placing it among the faster tractors in this horsepower category. Such speed and performance features were earlier limited to higher HP tractors, but are now available in the mid-range segment, improving both farm productivity and transport efficiency.

Built for New-Age Farmers

The Digitrac series has been gaining popularity among young and progressive farmers due to its bold styling, modern design, and strong on-road presence. The tractors are designed to offer a balance of power, comfort, and fuel efficiency, making them suitable for long working hours and heavy-duty usage.

Availability

The new Digitrac tractors are now available across India through authorised Powertrac dealerships, ensuring easy access and service support for farmers in different regions.

Official Press Note from the Officials

Nikhil Nanda, Chairman and Managing Director- “This is our fourth new tractor introduction since February 2025, across all three brands. This sustained pace of launches reflects the stage we are now in as an organisation. Each launch is a deliberate step towards strengthening our portfolio and moving closer to our stated ambition of a stronger market position in India.”

Akira Kato, Deputy Managing Director- “Digitrac has established a strong identity with its distinctive design and proven appeal among young and progressive farmers. Expanding it into a full series of five models is a natural progression. We see a meaningful opportunity to scale this product across India and make it an even larger contributor to the Powertrac business.”

Neeraj Mehra, Chief Officer, Tractor Business Division- “Digitrac is now a full-fledged Tractor Series for New Age Farmers. With its positioning as Style to Kill, Performance to Thrill, this new expanded Digitrac series brings 5 models with bigger engines, a 12+3 gearbox, independent PTO and a top speed of up to 39.9 km/h. These are features that were earlier available only in higher horsepower categories. With Digitrac, we are making advanced tractor capability accessible in the 45 to 55 HP segment, also with the fuel efficiency and value that Powertrac is known for. We are confident that the expanded series will further strengthen this connect with farmers across India.”

Conclusion

With the expansion to a five-model range, Escorts Kubota is strengthening its position in the 45–55 HP segment. The new Digitrac series combines advanced technology, higher performance, and practical usability, helping farmers improve productivity while adapting to modern agricultural practices. For more info about the Tractors and Implements, stay connected with Merikheti.com.