India’s Tractor Market Records Strong Growth in FY26 with 18.94% Rise

India Tractor Retail Sales Report – FY 2026

The Federation of Automobile Dealers Associations (FADA) reported strong growth in India’s tractor retail market during FY 2026. Total sales reached 10,50,077 units, compared to 8,82,825 units in FY 2025, registering a growth of 18.94%. This increase reflects strong rural demand, improved farmer sentiment, and higher footfall at dealerships across key agricultural regions.

Market Highlights

• Total Sales FY26: 10,50,077 units
• Total Sales FY25: 8,82,825 units
• Growth: +18.94%
• Strong rural demand and positive market sentiment
• Increased dealership activity and customer footfall

Brand-wise Performance (FY 2026)

• Mahindra & Mahindra Limited (Tractor Division)
  Sales: 2,49,973 units (↑ 20.14%)
  Market Share: 23.81% (↑ 0.24%)
  Maintained market leadership


• Swaraj Tractors (Mahindra Group)
  Sales: 1,96,975 units (↑ 18.97%)
  Market Share: 18.76% (Stable)


• International Tractors Limited (Sonalika)
  Sales: 1,34,030 units (↑ 16.38%)
  Market Share: 12.76% (↓ 0.28%)


• Tractors and Farm Equipment Limited (TAFE)
  Sales: 1,18,326 units (↑ 19.21%)
  Market Share: 11.27% (↑ 0.03%)


• Escorts Kubota Limited
  Sales: 1,14,468 units (↑ 30.63%)
  Market Share: 10.90% (↑ 0.97%)
  One of the fastest-growing brands


• John Deere India Pvt Ltd
  Sales: 80,086 units (↑ 18.80%)
  Market Share: 7.63% (↓ 0.01%)


• Eicher Tractors
  Sales: 65,215 units (↑ 14.02%)
  Market Share: 6.21% (↓ 0.27%)


• CNH Industrial (India)
  Sales: 47,122 units (↑ 31.81%)
  Market Share: 4.49% (↑ 0.44%)
  Among the highest growth performers



Brand	FY 2026 Sales	FY 2025 Sales	Growth (%)	Market Share FY26	Market Share FY25	Change
Mahindra & Mahindra (Tractor)	2,49,973	2,08,056	20.14%	23.81%	23.57%	+0.24%
Mahindra (Swaraj Division)	1,96,975	1,65,565	18.97%	18.76%	18.75%	+0.01%
Sonalika (ITL)	1,34,030	1,15,162	16.38%	12.76%	13.04%	-0.28%
TAFE Limited	1,18,326	99,257	19.21%	11.27%	11.24%	+0.03%
Escorts Kubota	1,14,468	87,631	30.63%	10.90%	9.93%	+0.97%
John Deere India	80,086	67,409	18.80%	7.63%	7.64%	-0.01%
Eicher Tractors	65,215	57,198	14.02%	6.21%	6.48%	-0.27%
CNH Industrial	47,122	35,746	31.81%	4.49%	4.05%	+0.44%
Others	43,882	46,801	-6.24%	4.18%	5.30%	-1.12%

• Others Category
  Sales: 43,882 units (↓ -6.24%)
  Market Share: 4.18% (↓ 1.12%)

Key Insights

• Market leaders strengthened their positions through consistent growth
• Mid-sized players like Escorts Kubota and CNH Industrial recorded the highest growth rates
• Some brands saw slight declines in market share despite higher sales
• The "Others" category declined, indicating market consolidation

Conclusion

India’s tractor market delivered strong growth in FY 2026, driven by robust rural demand, improved agricultural conditions, and rising mechanization. With most major brands reporting double-digit growth, the industry outlook remains positive, supported by continued farmer demand and evolving agricultural practices.