FADA (Federation of Automobile Dealers Associations) Retail Sales Report – April 2026
Published on: 05-May-2026
Updated on: 05-May-2026
_Retail_Sales_Report_–_April_2026.webp "FADA (Federation of Automobile Dealers Associations) Retail Sales Report – April 2026")
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FADA Retail Sales Report – April 2026
The Indian tractor industry recorded a strong performance in April 2026, with total retail sales reaching 75,109 units. This represents a 23.07% year-on-year growth compared to 60,956 units in April 2025. The growth was driven by strong rural demand and preparations for the Kharif season.
While the overall industry expanded rapidly, brand-wise performance varied. Some companies outperformed the industry average, while others experienced a decline in market share.
Brand-wise Tractor Sales Performance – April 2026
| Company | April 2026 Sales | April 2025 Sales | Growth (%) | Market Share 2026 | Market Share 2025 | Change |
|---|---|---|---|---|---|---|
| Mahindra & Mahindra | 16,894 | 14,049 | 20.23% | 22.49% | 23.05% | -0.56% |
| Swaraj Tractors | 14,598 | 11,608 | 25.73% | 19.44% | 19.04% | +0.40% |
| International Tractors Ltd (Sonalika) | 10,472 | 7,788 | 34.53% | 13.94% | 12.78% | +1.16% |
| Escorts Kubota Ltd | 8,580 | 6,363 | 34.83% | 11.42% | 10.44% | +0.98% |
| TAFE Ltd | 8,437 | 6,846 | 23.25% | 11.23% | 11.23% | 0.00% |
| John Deere India Pvt Ltd | 5,287 | 5,008 | 5.58% | 7.04% | 8.22% | -1.18% |
| Eicher Tractors | 4,510 | 3,667 | 22.93% | 6.00% | 6.02% | -0.02% |
| CNH Industrial (New Holland) | 3,864 | 2,561 | 50.81% | 5.14% | 4.20% | +0.94% |
| Others | 2,467 | 3,066 | -19.53% | 3.28% | 5.03% | -1.75% |
Key Highlights
- Mahindra & Mahindra remained the market leader despite a slight drop in market share.
- Swaraj Tractors recorded strong growth and improved its position.
- Sonalika and Escorts Kubota grew significantly above the industry average.
- CNH Industrial New Holland recorded the highest growth rate among all brands.
- TAFE and Eicher maintained stable performance.
- John Deere saw the weakest growth and the largest drop in market share.
- Smaller brands faced declining sales and increasing competitive pressure.
Conclusion
April 2026 highlights strong momentum in the Indian tractor market, supported by healthy rural demand. Established brands continue to strengthen their presence, while smaller players face increasing challenges. The upcoming Kharif season and monsoon outlook will be key factors influencing future growth.
