Retail Tractor Sales Report September 2025: 64,785 Units Sold with 3.61% Growth

India’s domestic tractor industry showed strong momentum in September 2025, with total retail tractor sales touching 64,785 units, according to the FADA (Federation of Automobile Dealers Associations) retail report. This marks a 3.61% year-on-year growth, reflecting continued confidence among farmers ahead of the rabi season.

Mahindra Tractors Leads the Indian Tractor Market

Mahindra Tractors once again led the Indian tractor sales chart, selling 15,515 units in September 2025, up from 14,767 units in September 2024.

• Market Share (Sep’25): 23.95%
• Market Share (Sep’24): 23.62%

Mahindra continues to be the No.1 tractor brand in India, supported by its bestselling models like the Mahindra 575 DI XP Plus, Mahindra Arjun Novo 605 DI-i, and Mahindra 275 DI TU. Its focus on fuel efficiency, advanced technology, and nationwide service support has strengthened its rural dominance.

Swaraj Tractors Continues to Grow in Rural India

The Swaraj Division of Mahindra & Mahindra clocked 11,559 tractor sales in September 2025, rising from 11,018 units last year.

• Market Share (Sep’25): 17.84%
• Market Share (Sep’24): 17.62%

Popular Swaraj tractor models such as the Swaraj 744 FE, Swaraj 735 FE, and Swaraj 855 FE continue to perform exceptionally in northern and central India, especially among farmers looking for reliability and easy maintenance. Together, Mahindra and Swaraj tractors captured 41.79% of India’s tractor market — reaffirming their joint leadership position.

Other Leading Tractor Brands in India – September 2025

In September 2025, several leading tractor manufacturers performed strongly in the Indian market. Below is the summary of their monthly sales performance and market share compared to September 2024.

Tractor Sales and Market Share (September 2025)

TAFE Limited (Massey Ferguson)

Sold 7,943 tractors in September 2025 with a 12.26% market share, compared to 7,287 units and 11.65% share in September 2024.

Sonalika (International Tractors Ltd)

Recorded 7,756 tractor sales with an 11.97% market share, slightly down from 8,114 units and 12.98% in the previous year.

Escorts Kubota (Agri Machinery Group)

Achieved 6,692 units sold and a 10.33% market share in September 2025, up from 6,314 tractors and 10.10% last year.

John Deere India Pvt. Ltd.

Registered 4,814 tractor sales with a 7.43% market share, almost steady compared to 4,815 units and 7.70% share in 2024.

Eicher Tractors

Reported 3,851 units sold in September 2025 with a 5.94% share, slightly higher than 3,806 tractors and 6.09% last year.

CNH Industrial (New Holland)

Recorded 3,140 tractor sales, holding a 4.85% market share, rising from 2,520 units and 4.03% in September 2024.

Others (Various Brands)

Together, other tractor brands sold 3,515 units with a 5.43% market share, compared to 3,886 units and 6.21% share last year.

Total Tractor Sales – September 2025

The total tractor sales in India reached 64,785 units in September 2025, compared to 62,527 units in September 2024, marking overall market growth in the Indian tractor industry.

India Tractor Market Insights

The tractor sales growth in India during September 2025 was supported by improved rainfall, rising agricultural output, and easy financing options.

Top Selling Brand: Mahindra Tractors

• Fastest Growing Brand: Swaraj Division
• Emerging Competitor: TAFE (Massey Ferguson)

Experts predict strong sales momentum in October–December 2025, especially during the festival and rabi crop season.

Conclusion

The Mahindra group, with its Mahindra and Swaraj tractor units, still enjoy a lead in the Indian tractor market by far. Their combined market share of 41.79% is a testament to the confidence of Indian farmers in these brands.

The tractor industry in India is likely to have a promising future until FY2025–26 with a stable demand, rural infrastructure, and high-technology farm production.