Retail Tractor Sales Increased by 14.22% In October 2025

Brand Wise FADA Tractor Sales Report October 2025

According to the latest data released by the Federation of Automobile Dealers Associations (FADA), the Indian tractor industry posted a strong performance in October 2025, reflecting steady growth across major Original Equipment Manufacturers (OEMs). The total tractor retail sales in October 2025 stood at 73,577 units, marking an increase from 64,416 units recorded in October 2024. This signifies healthy year-on-year growth, underlining the sector’s resilience and rising rural demand.

Mahindra & Mahindra Limited (Tractor Division)

Mahindra & Mahindra continued to dominate the Indian tractor market in October 2025. The company sold 16,934 units, achieving a market share of 23.02%, slightly up from 22.96% in October 2024. This consistent growth reflects Mahindra’s strong dealer network and trusted performance. This stable growth is a sign of a good dealer network and reliable performance of Mahindra in the agricultural segment.

Swaraj Division (Mahindra & Mahindra)

The Swaraj Division of Mahindra & Mahindra maintained its strong position with 13,367 units sold in October 2025, securing a market share of 18.17% compared to 17.44% a year earlier. The solution lies in the fact that Swaraj has continued to focus on power-packed and reliable models that are very appealing to farmers in India, which have helped it to maintain stable growth.

TAFE Limited

TAFE Limited recorded sales of 9,615 units in October 2025, with a market share of 13.07%. However, this represents a marginal decline from the 13.61% share in October 2024, despite the increase in absolute sales from 8,770 units. Its robust brands and strong performance continue to make the brand a strong competitor in the market of tractors in India.

International Tractors Limited (Sonalika)

With its Sonalika brand, the International Tractors Limited recorded a market share of 12.07%, selling 8,878 units in October 2025. Comparatively, the company had a smaller share of 12.40% in October 2024, with 7,985 units sold. The market share slightly declined, but the total sales volume increased a notch, showing that Sonalika tractors will continue to be in demand.

Escorts Kubota Limited (Agri Machinery Group)

Escorts Kubota Limited has a good growth, whereby it sold 7,898 units in October 2025, which translates to a market share of 10.73%. This is a significant gain as compared to 9.39% in October 2024, when sales were 6,048 units. The technology of improved farming has been one of the main aspects of the company that has blatantly appealed to Indian farmers.

John Deere India Pvt. Ltd. (Tractor Division)

John Deere India maintained its stable performance, selling 6,128 units in October 2025. Its market share was at 8.33%, which was a bit lower than 9.06% in the month of October 2024, when it sold 5,838 units. The sales growth is in support of a steady demand for high-end tractor models despite a slight decline in the share.

Eicher Tractors

Eicher Tractors recorded impressive growth, registering 4,548 in October 2025 and 6.18% market share, which is against 3,697 in October 2024 and 5.74% market share of its sales. This shows that farmers are becoming more confident in the products and service network of Eicher.

CNH Industrial (India) Pvt. Ltd.

The CNH Industrial, which owns the New Holland brand, sold 3,004 units in October 2025 with a market share of 4.08% compared to 4.03% the year before when it sold 2,598 units. The company still had a foothold in the tractor market in the mid-range category.

Other Brands

The other tractor manufacturers cumulatively registered 3,205 unit sales in October 2025 with a market share of 4.36%. It will be a decline compared to 5.37% in October 2024, when the aggregate was 3,456 units. The downward trend indicates a tendency of farmers to lean towards more established OEMs with expanded service coverage.

Conclusion

In the Indian tractor market, there was a positive recovery in October 2025, and the total sales growth of the company was more than 9,000 units per year. Mahindra and Mahindra (including Swaraj) continued to have a dominant lead of over 41 per cent market share as compared to TAFE and Sonalika. Such positive movement shows an increase in agricultural activity, as well as the mood in the rural economy, in response to festive and harvest seasonal demand, which is increasing the demand for tractors in the entire country of India.