Domestic Tractor Sales Up 30.08%, Reaching 92,745 Units in November 2025

India’s tractor industry delivered one of its strongest monthly performances of 2025, closing November with 92,745 domestic units sold, a sharp rise from 71,300 units in November 2024. The 30.08% annual growth reflects renewed optimism in rural markets, supported by favourable crop conditions, improved liquidity and aggressive financing schemes.

Even though nearly all brands reported growth, the month also highlighted shifting competitive equations, with some manufacturers gaining ground while others ceded market share.

Mahindra & Mahindra Strengthens Its Grip on Leadership

Mahindra & Mahindra once again set the pace for the industry. Selling 42,273 tractors, the company posted 33.16% growth over last year. A broader product acceptance, especially in utility and high-horsepower categories, helped M&M take its market share to 45.58%, slightly higher than last year. The brand’s consistent rural penetration remains unmatched in the domestic space.

TAFE, Sonalika and Escorts Grow, But Competition Tightens

The mid-segment tractor battle intensified in November.

 TAFE grew to 15,088 units, while Sonalika followed closely at 10,849 units, and Escorts Kubota delivered 10,122 units. All three posted healthy growth percentages, yet each experienced a slight dip in market share, signalling that competitive pressure is rising, especially from premium and performance-focused brands.

Despite this, these companies maintained a strong foothold in their traditional farming regions, benefitting from repeat buyers and brand familiarity.

John Deere Emerges as November’s Fastest-Growing Tractor Brand

If one brand stood out this month, it was John Deere. Posting a massive 59.55% growth, Deere sold 8,788 units, marking its strongest monthly performance of the year. The boost pushed its market share to 9.48%, the largest share gain achieved by any manufacturer in November.

The jump highlights increasing demand for technologically advanced and premium-category tractors, particularly among farmers upgrading from mid-HP models.

Steady Performances from New Holland, VST and Others

New Holland delivered 3,701 units, recording over 22.79% annual growth, supported by a loyal customer base in select regional markets.

VST, known for compact tractors, soared with 58.45% growth, reflecting rising demand in horticulture and inter-cropping fields.

Brands such as Indo Farm, SDF, Captain and Preet also reported steady improvements in sales volume, maintaining regional strength despite shifting market shares.

The only decline came from ACE, which dropped to 238 units, reflecting a challenging month as competition intensified in its target categories.

Industry Outlook: A Stable Road Ahead

With Rabi sowing in full swing and rural sentiment holding firm, the tractor sector is positioned to maintain healthy momentum into early 2026. Higher demand for productivity-boosting machinery and flexible financing schemes will continue to influence buying patterns.

November’s performance confirms that while India’s tractor market is expanding, competition across segments is becoming sharper. Brands that innovate, localise their strategies and strengthen rural financing partnerships are likely to shape the next phase of growth.