Domestic Tractor Sales Up 45.39%, Reaching 146180 Units in September 2025

Sonalika Domestic Tractor Sales Grow 25.59% in September 2025, Reinforcing Brand Strength in the Indian Market

New Delhi, October 2025: India’s domestic tractor market showcased robust performance in September 2025, with total wholesale sales touching 1,46,180 units, up 45.39% year-on-year compared to 1,00,542 units in September 2024. The surge highlights strong rural sentiment, healthy crop patterns, and increased mechanisation across states.

Leading brands — Sonalika, Mahindra & Mahindra, TAFE Group, and Escorts Kubota — drove the momentum with significant sales growth across key segments.

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Sonalika Tractors: Impressive Growth in Domestic Tractor Segment

Sonalika Tractors registered domestic sales of 17,971 units in September 2025, rising from 14,309 units in the same month last year — a strong 25.59% year-on-year growth.

Despite this expansion, the brand’s market share dipped slightly from 14.23% to 12.29%. Nevertheless, Sonalika continues to maintain its leadership among India’s top three tractor manufacturers, supported by a growing network, technology-driven innovations, and a strong presence in semi-urban and rural belts.

Mahindra & Mahindra: Continues to Dominate the Domestic Tractor Market

Mahindra & Mahindra (M&M) sustained its leadership streak with 64,946 units sold in September 2025, compared to 43,201 units a year ago — a 50.33% jump.

Its market share increased from 42.97% to 44.43%, reaffirming Mahindra’s dominance as India’s largest tractor manufacturer.

TAFE Group: Strong Double-Digit Growth

TAFE Group, which includes the popular Massey Ferguson and Eicher brands, achieved 27,530 units in September 2025, compared to 17,984 units in the previous year.

This marks a 53.08% growth with an improved market share of 18.83%, positioning TAFE as the second-largest player in the industry.

Escorts Kubota: Maintains Upward Growth

Escorts Kubota reported 17,803 units in September 2025, up from 11,985 units in September 2024, reflecting a 48.54% growth.

The brand’s market share stood at 12.18%, a slight increase from 11.92%, driven by growing demand for mid-segment tractors.

John Deere: Strong Performance in Premium Range

John Deere sold 9,240 units in September 2025, compared to 7,004 units a year ago, reflecting 31.92% growth.

 However, its market share dropped from 6.97% to 6.32%, as competitors strengthened their presence in the mid-range tractor segment.

New Holland: Growth Continues Steadily

New Holland achieved 6,825 units, up from 4,503 units in September 2024, showing 51.57% YoY growth.

The company’s market share increased slightly to 4.67%, highlighting its consistent market traction.

Other Tractor Brands – Mixed Trends

• VST Tillers Tractors: 357 units (↑33.21%), market share 0.24% (↓0.02%).
• Indo Farm: 402 units (↑17.89%), market share 0.28% (↓0.06%).
• SDF Group: 86 units (↑56.36%), steady at 0.06%.
• Captain Tractors: 240 units (↑73.91%), market share 0.16% (+0.03%).
• Preet Tractors: 475 units (↑8.94%), market share 0.32% (↓0.11%).
• ACE Tractors: 305 units (↓4.09%), market share 0.21% (↓0.11%).

Market Overview

The Indian domestic tractor industry continues to reflect strong fundamentals, with rising agricultural mechanisation and steady rural liquidity driving sales. The 45.39% overall growth in September 2025 reinforces the positive sentiment in the farming sector, supported by good monsoon distribution and favourable government initiatives.

Conclusion

Brands like Sonalika, Mahindra, TAFE, and Escorts Kubota remain at the forefront of India’s tractor revolution. As mechanisation deepens and rural infrastructure improves, domestic tractor sales are expected to maintain their upward trajectory through FY2026.

For more agricultural insights, tractor comparisons, and farming technology updates, visit Merikheti.com.