Privacy Policy
Website: Merikheti.com
1. Acknowledgment and Introduction
Merikheti.com ("Merikheti", "we", "us", or "our") recognises the importance of protecting the privacy and personal information of our visitors, readers, farmers, agricultural professionals, business partners, and other users ("you", "your", or "User").
We value your privacy and appreciate the trust you place in us when accessing our website, using our services, or sharing information with our platform.
This Privacy Policy explains how we collect, receive, use, process, store, disclose, share, and protect personal information when you interact with:
- Our official website, https://www.merikheti.com .
- Our mobile website and mobile applications, where available.
- Our agricultural news, articles, blogs, and informational content.
- Our newsletters, subscription forms, and communication channels.
- Our social media pages and associated digital platforms.
- Any other services, features, or communication channels operated by Merikheti that refer to this Privacy Policy.
This Privacy Policy applies to current and former visitors and users of our services, including individuals who contact us, submit enquiries, subscribe to communications, or participate in activities offered through our platform.
Please read this Privacy Policy carefully to understand our information-handling practices.
By continuing to use our services, you acknowledge that this Privacy Policy is available to you. Where consent is required by applicable law, we will seek it through an appropriate consent mechanism rather than relying solely on your use of the website.
If you have questions or concerns about this Privacy Policy, please contact us using the details provided at the end of this document.
2. Information We Collect
We may collect different categories of information depending on how you interact with Merikheti.
2.1 Personal Information Provided by You
When you communicate with us, subscribe to services, submit a form, or otherwise interact with our platform, we may collect the information you voluntarily provide, including:
- Full name.
- Email address.
- Mobile or telephone number.
- Residential or correspondence address.
- Street, city, district, state, postal or PIN code, and country.
- Information included in enquiries, messages, feedback, or support requests.
- Agricultural interests, farming-related queries, or information submitted through relevant services.
- Information provided when participating in promotional activities, surveys, or events.
We collect such information where relevant to the particular service or interaction.
You should provide accurate information and avoid submitting personal information about other individuals unless you have the necessary authority or permission to do so.
2.2 Information Collected Automatically
When you access our website or other digital services, certain technical information may be collected automatically by our servers, analytics systems, or associated technologies.
This may include:
- Internet Protocol (IP) address.
- Browser name, type, and version.
- Device type and operating system.
- Website access date and time.
- Pages visited and duration of visits.
- Referring and exit pages.
- General geographic information derived from IP addresses.
- Device identifiers, where applicable.
- Website interaction and usage information.
- Cookie identifiers and related technical information.
This information helps us understand website activity, maintain functionality, troubleshoot technical issues, improve performance, and support security measures.
2.3 Information Shared Publicly
We may collect or process information that you voluntarily make available through public areas of our platform or on third-party social media pages associated with Merikheti.
This may include:
- Comments on articles or posts.
- Public feedback and reviews.
- Questions submitted in public discussions.
- Information included in publicly visible posts.
- Other content you choose to share publicly.
Information posted in public areas may be accessible to other users and, depending on the platform, may be indexed by search engines.
We encourage you not to publish sensitive or confidential personal information in publicly accessible spaces.
2.4 Information Received from Third Parties
We may receive information from third parties where permitted by applicable law, including social media platforms, service providers, business partners, and referral sources.
The information received will depend on the service involved, your interactions, your privacy settings, and the permissions or lawful grounds applicable to that information.
3. How We Use Your Information
We may use personal and technical information for the following purposes:
3.1 Providing and Maintaining Our Services
To operate, maintain, and support the Merikheti website and related services, including responding to user requests and providing access to agricultural information.
3.2 Improving the User Experience
To understand how visitors navigate our platform, identify technical problems, improve page loading performance, and enhance the accessibility and usefulness of our content.
3.3 Communication and Customer Support
To respond to enquiries, questions, comments, complaints, and requests submitted through our website or communication channels.
3.4 Newsletters and Updates
To send agricultural news, farming updates, educational information, newsletters, or other communications when you have subscribed or where we are otherwise permitted to do so.
3.5 Marketing and Promotional Activities
To communicate information about relevant services, products, promotions, campaigns, or opportunities, subject to applicable consent and marketing requirements.
3.6 Website Analytics and Research
To analyse traffic, assess content performance, understand aggregated user interests, and improve our digital services.
3.7 Security and Fraud Prevention
To detect, investigate, and prevent unauthorised activities, misuse, spam, security threats, or other activities that may compromise our platform or users.
3.8 Legal and Regulatory Compliance
To comply with legal obligations, respond to lawful requests, maintain required records, and protect the lawful rights and interests of Merikheti and others.
We aim to use personal information only for specified purposes that are disclosed to users and permitted under applicable law.
4. Consent and Permitted Processing
Where applicable law requires consent for processing personal information, we will seek consent through a clear and appropriate process.
Where required, we will explain:
- What personal information is requested.
- The specific purpose for collecting or using it.
- Whether the information will be shared with relevant third parties.
- How you can withdraw your consent.
- How you can contact us regarding your information.
Certain processing activities may also be permitted under other grounds recognised by applicable law.
You may withdraw consent for consent-based processing by contacting us or using an available preference-management mechanism.
Withdrawal of consent will not affect processing already lawfully carried out before withdrawal. It may also limit our ability to provide certain services that depend on the relevant information.
We will not treat consent to one unrelated purpose as automatic consent to another.
6. Advertising, Marketing, and Promotional Communications
Merikheti may display advertising and promotional content relating to agriculture, farm machinery, agricultural products, services, and other relevant topics.
Advertising may be displayed or delivered through third-party advertising networks or business partners.
Where personal information is shared with third parties for marketing purposes, we will do so only where we have the required consent or another lawful basis under applicable law.
We may also use information provided through enquiries or subscriptions to communicate with users about relevant services, subject to their preferences and applicable requirements.
Your Marketing Choices
You may request to stop receiving promotional emails or messages by:
- Using an unsubscribe option where available.
- Contacting us directly.
- Updating your communication preferences through any available settings.
Requests to stop marketing communications will not necessarily prevent essential responses to enquiries or other non-promotional communications that we are permitted or required to send.
7. How We Share and Disclose Information
We may share certain information with third parties for specific purposes described below.
7.1 Service Providers
Information may be shared with service providers that support website hosting, technical infrastructure, email delivery, analytics, security, maintenance, customer support, or other platform operations.
Such sharing should be limited to information reasonably necessary for the services involved and governed by appropriate safeguards.
7.2 Advertising and Analytics Partners
We may work with advertising networks, advertising technology providers, and analytics services.
These third parties may process information according to their respective roles, contractual arrangements, and privacy policies.
7.3 Business Partners
We may share relevant information with business partners in connection with products, services, referrals, promotions, or other activities offered through Merikheti.
Where consent is required for sharing personal information, we will obtain it before making the relevant disclosure.
7.4 Legal Requirements
We may disclose information when reasonably necessary and legally permitted or required to:
- Comply with applicable laws or regulations.
- Respond to a lawful court order or government request.
- Cooperate with authorised investigations.
- Protect the rights, property, and security of Merikheti, its users, or others.
- Investigate suspected fraudulent or unlawful activity.
7.5 Business Changes
If Merikheti undergoes a merger, acquisition, restructuring, or transfer of business assets, relevant information may be transferred where legally permitted, subject to appropriate confidentiality and data protection obligations.
7.6 Publicly Available Information
Information voluntarily published in public sections of the website or associated social media platforms may be viewed, copied, or shared by other users.
Please exercise caution when deciding what information to disclose publicly.
8. Third-Party Websites, External Links, and Embedded Content
Our website may contain links to websites, platforms, articles, videos, advertisements, and other online resources operated by third parties.
Some pages may also contain embedded media, including content supplied by external video or social media services.
When you interact with such content, third parties may collect information according to their own privacy practices.
Merikheti does not control the data collection practices, privacy policies, or security arrangements of independently operated external websites.
We encourage users to review the privacy policies of third-party platforms before providing personal information or interacting with their services.
10. Data Storage and Retention
We aim to retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required or permitted by applicable law.
Retention periods may depend on factors such as:
- The nature and purpose of the information.
- The service or interaction involved.
- Applicable legal and regulatory obligations.
- Security, dispute-resolution, and recordkeeping requirements.
- Valid requests for deletion or withdrawal of consent.
When personal information is no longer required and no lawful retention requirement applies, we will take appropriate steps to delete, anonymise, or otherwise dispose of it securely.
Information contained in public comments or content may require additional review before removal.
11. Data Security and Protection
Protecting personal information is important to Merikheti.
We aim to maintain reasonable technical, administrative, and organisational safeguards appropriate to the information being processed and the risks involved.
Such safeguards may include access restrictions, authentication controls, secure transmission practices, system maintenance, and security monitoring, as appropriate to our systems.
We also seek to limit access to personal information to authorised individuals and service providers who require it for legitimate purposes.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
Users should take appropriate precautions when accessing online services, particularly when sharing confidential information or using public devices and networks.
If we identify a personal data breach, we will assess the incident and take the steps required under applicable law, including notifications where legally required.
12. Your Privacy Rights and Choices
Depending on the laws applicable to you and the relevant processing activity, you may have rights relating to your personal information.
12.1 Right to Access Information
You may request information about personal data being processed and related processing activities, to the extent provided by applicable law.
12.2 Right to Correction or Updating
You may request correction, completion, or updating of personal information that is inaccurate, incomplete, or outdated.
12.3 Right to Erasure
You may request deletion of personal information where permitted by law and subject to applicable exceptions or retention requirements.
12.4 Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent through an available mechanism or by contacting us.
12.5 Right to Raise a Grievance
You may contact Merikheti to raise concerns about the collection, processing, use, or disclosure of personal information.
12.6 Other Applicable Rights
Where recognised under applicable law, additional rights may be available, including the ability to nominate an eligible person to exercise certain rights in specified circumstances.
12.7 How to Submit a Request
To exercise an applicable privacy right, contact us at:
Email: contact@merikheti.com
Please include sufficient information for us to identify the relevant interaction or records and understand your request.
We may need to verify your identity before processing requests involving personal information.
We will review and respond to requests in accordance with applicable legal requirements.
13. Children's Privacy
Merikheti provides agricultural information intended for a general audience, including farmers, agricultural professionals, students, and other individuals interested in agriculture.
We do not intend to knowingly collect or process children's personal information in violation of applicable law.
Where consent from a parent or lawful guardian is required, we will seek the necessary authorisation before carrying out the relevant processing.
Parents or guardians who believe that a child has provided personal information to us inappropriately may contact us to request review or deletion, as applicable.
We encourage parents and guardians to supervise children's online activities and teach them safe information-sharing practices.
14. International Processing and Data Transfers
Certain technology providers or digital services used in website operations may involve processing or storing information outside India.
Where international processing or transfer occurs, we will take steps to comply with applicable legal requirements and restrictions relating to cross-border personal data processing.
The location of processing and the safeguards involved may depend on the particular service provider or technical system used.
15. Mobile Application Privacy
Where Merikheti offers a mobile application, this Privacy Policy also applies to personal information processed through that application, unless a separate privacy notice is provided.
Depending on the features available, mobile applications may request access to device capabilities or information, such as network connectivity, notifications, or other device permissions.
Any such access should relate to a disclosed functionality or service.
Where supported by the device operating system, you may manage permissions through your mobile device settings.
Disabling certain permissions may affect features that depend on them.
17. User Responsibilities
Users are encouraged to help protect their privacy when interacting with Merikheti.
We recommend that you:
- Provide accurate information when submitting forms or enquiries.
- Avoid sharing passwords, financial credentials, or confidential identification details in public areas.
- Review privacy settings on third-party social media platforms.
- Avoid publishing another person's personal information without appropriate authority.
- Use secure devices and updated browsers when accessing online services.
- Notify us if you identify a privacy or security concern involving our services.
18. Changes to This Privacy Policy
Merikheti may update this Privacy Policy periodically to reflect changes in our services, technology, business operations, legal obligations, or information-handling practices.
Whenever this Privacy Policy is revised, the updated version will be made available on our website, together with an updated revision date.
Where required by applicable law, we will provide additional notice or seek renewed consent before implementing relevant changes in personal data processing.
We encourage visitors to review this page periodically to stay informed about our privacy practices.
The updated Privacy Policy will apply from its stated effective date, subject to applicable law.
19. Legal and Regulatory Framework
Merikheti aims to handle personal information in accordance with applicable Indian laws and regulations, including relevant provisions of:
- The Information Technology Act, 2000, as amended.
- Applicable rules issued under the Information Technology Act.
- The Digital Personal Data Protection Act, 2023, and the Digital Personal Data Protection Rules, 2025, as and when the relevant provisions become applicable.
- Other laws and regulatory requirements relevant to our services and information-processing activities.
This Privacy Policy is made available electronically and does not require a physical signature to be published or accessed.
Nothing in this Privacy Policy is intended to limit statutory rights available to users under applicable law.
20. Grievance Redressal
We take privacy-related complaints and concerns seriously.
If you believe that your personal information has been collected, processed, disclosed, or handled improperly, you may submit a grievance using the contact details below.
Privacy and Grievance Contact
Organisation: Merikheti.com
Email: contact@merikheti.com
Address: 5A-46, 6th Floor, Cloud9 Tower, Vaishali Sector 1, Ghaziabad, Uttar Pradesh - 201010, India.
When submitting a complaint, please provide a clear description of the concern, relevant details, and a preferred method of communication.
We will review grievances and respond within the timeframes required by applicable law.
Where a statutory escalation or appeal mechanism applies, users may pursue the remedies available under that framework.
21. Contact Us
If you have any questions, concerns, suggestions, or requests concerning this Privacy Policy or the handling of personal information, please contact us.
Merikheti.com
Website: www.merikheti.com
Email: contact@merikheti.com
Phone: +91 880 077 7501
Office Address: 5A-46, 6th Floor, Cloud9 Tower, Vaishali Sector 1, Ghaziabad, Uttar Pradesh - 201010, India.
We appreciate your trust in Merikheti and your interest in our agricultural information platform.
9. Social Media Interactions
Merikheti may maintain an online presence through social media platforms.
When you follow our pages, comment on posts, send messages, or interact with our social media content, information may be processed by both Merikheti and the relevant social media platform.
Your interactions are also governed by the privacy settings and policies of those platforms.
Please avoid sharing confidential information in public comments or discussions.